CCTA19: ImpactAim Accelerator Participant
The solution the venture provides to the problem
1) Classical Farming / Greenhouses.
2) Indoor (urban) Gardening / Vertical Farming.
The business value created through the venture
Today the area of agriculture is still essential for the economy of the Republic of Armenia. More precisely, this area makes about 20% of the country’s GDP. About 40% of the total number of the employed population is employed by this sector. The majority of Armenian agricultural sector is composed of practical subsistence small farms having fragmented and small plots. Those plots are now mainly utilized for subsistence agriculture, and due to that have little link to markets, limited resources, and feeble growth potential.
For average, private sector (i.e. mainly farmers and commercial entities) produces about 97.5% of the gross agricultural product. About 62.4% of agricultural output is generated from crops and 37.6% from livestock.
The social value generated through the venture
1) Classical farming.
1.1. Competency center
1.2. Recruitment strategy
2) The goals of the start-up include but are not limited to the commercial aspect (which is definitely also there to be). Garoon cares a lot about creating a team of young professionals and share their knowledge with as many youngsters as possible throughout working on a green project’s implementation. The product is designed to implement a unique cultivation methodology and to have an auto-control system providing optimal growth regimes for various crops. Futuristic and ergonomic design / form-factor is being selected for an average urban resident who aspires to a healthy diet and prefers home-and-freshly-grown products, whose availability is reduced due to permanent time-pressure and environmental (climate change) issues. The device will be controlled through application pre-installed on any mobile device, thereby using also Internet of Things as a root of the system. The device they are implementing is planned to be working not only through electricity, but also be solar-energy oriented. The Garoon Mini is being designed for several months and due to the limitations in resources, planning to concentrate on phase of experimental tests of multiple elements of the final product (including botanical side, i.e. growing the plants using ‘hydroponic’/‘aeroponic’ methods) only after successful start of production/development of Garoon main product.
Year founded: 2018
Countries: Yerevan Armenia
Sector: Urban agriculture
Ayk Badalyan, Executive Officer & Team Lead
Hrant Alaverdyan, Technical Officer
Davit Babayan, Design & Media Officer
No of employees: 5